Is Loyalty for Sale?

One of the best ways to garner loyalty is to value the customer’s needs and go an extra mile, and not by offering discounts.

Creating Loyalty – Technology Or Philosophy

True loyalty cannot be commanded by superior quality technology. It is but a human trait to create long-term associations.

The Loyalty Paradigm

Is true loyalty a thing of the past or do people & companies still have the drive to inspire their following into staying.

The Loyalty Paradigm

Is true loyalty a thing of the past or do people & companies still have the drive to inspire their following into staying.

Loyalty and the Middle Eastern Customer

Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.

Loyalty and the Middle Eastern Customer

Brand loyalty is not permanent, especially in a country that sees a lot of expats, but staying relevant is key.

True Loyalty Is (Not) Transactional

Are rewards what make loyalty programmes a hit, or is it the bond between buyers and brands that do the trick?

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The Importance of Managing Customer Bias

Status quo is a go-to human emotion. To change that, a brand has to offer something a lot more tangible.

Is Loyalty for Sale?

One of the best ways to garner loyalty is to value the customer’s needs and go an extra mile, and not by offering discounts.